Abacus Case Study
Abacus Information Systems, developed by Bencom, provides a modern solution tailored to meet the diverse needs of businesses.
Services
- BRANDING
- CORPORATE IDENTITY
- GRAPHIC DESIGN
- UI/UX DESIGN
- RESPONSIVE
- WEB DEVELOPMENT
Abacus & Ginger Journey
When Bencom approached us, one of their primary goals was to develop an outstanding website for their product, Abacus. While we had a few core elements, such as a logo and icons for their modules, we essentially built the project from the ground up, crafting both the design and content for the website.
Scope of work
Content Creation
The project began with the creation of SEO-optimized content. While we had initial guidelines, our primary focus was on conducting in-depth keyword research to shape the content strategically. By aligning the content with high-performing keywords and search intent, we aimed to establish a strong foundation for further SEO optimization. This approach will enhance search engine rankings, ensuring that the content remains relevant, engaging, and valuable to the target audience.
Design and Animations
Our past work with Bencom on their website gave us a great framework for the design. We understood their preferences, brand identity, and overall expectations, which allowed us to streamline the creative process. We focused on enhancing the user experience (UX) to ensure a seamless and intuitive interface that aligned with their vision.
Leveraging our familiarity with their aesthetic and functional requirements, we quickly delivered a design that resonated with the brand. After the client’s approval, we transitioned into the development phase, ensuring a smooth workflow and an efficient project timeline. This strong synergy between design and development helped us craft a digital experience that was both visually appealing and highly functional.
Similar to the Bencom website, we aimed for subtle yet effective animations while maintaining a consistent style to give the website a polished and modern touch.
Infographics
Additionally, we had the opportunity to design standout elements such as the windows and doors of their offices, as well as a custom background for their POS terminals. These creative touches added personality to their brand and ensured consistency across all aspects of their business.
Website Development
Once the design for the Abacus website was finalized and approved, we moved forward with developing a custom WordPress theme tailored to their specific needs. Our approach focused on writing clean, efficient code, minimizing reliance on unnecessary plugins, and ensuring that administrators could easily update and manage key content elements.
Optimization was a top priority, ensuring fast loading times and smooth performance across all devices. To enhance user engagement, we incorporated subtle animations that provided a seamless and visually appealing experience.
We developed a functionality that allows them to seamlessly import their extensive change log from Excel, containing data dating back to 2017. Additionally, they can easily add new updates and keep the log up to date.
The client was extremely satisfied with the final result, and we facilitated a smooth transition from their previous website, ensuring a hassle-free launch.
Branding
Just as we did for Bencom, we also worked on key branding elements alongside the website development. The work included designing business cards, letterheads, infographics, and a custom screensaver for POS systems, among other visual assets.
Our goal was to create a cohesive and professional brand identity that seamlessly extended across both digital and print materials. By maintaining consistency in design, typography, and color schemes, we ensured that every touchpoint reinforced the brand’s visual identity. These elements enhanced brand recognition and provided the client with a polished and unified presentation across different platforms.
Social Media Standards
Just like we did for Bencom, we developed comprehensive social media standards for Abacus, recognizing the impact a well-structured online presence can have.
Our focus was on creating clear guidelines for visual consistency, tone of voice, and content strategy across all social media platforms. The process included defining color schemes, typography, imagery styles, and post formats to ensure brand recognition and engagement. Additionally, we provided best practices for content scheduling, community management, and maintaining a cohesive brand message.
By implementing these social media standards, Abacus gained a structured approach to online communication, helping them build a strong and recognizable presence while effectively engaging with their audience.
Abacus & Ginger Results
How the business is improved
Overall, we were extremely pleased with the outcome of the Abacus project and its impact. We successfully elevated their online presence, positioning them as a trusted and professional entity within their industry. Our focus was on creating a website and branding assets that reflected their expertise and commitment to quality.
The client was delighted with the final result, receiving positive feedback on the modern design, functionality, and user experience. Moreover, the website’s performance metrics are already showing positive trends, indicating that the enhancements are having a noticeable effect on engagement and traffic.
- BRANDING
- CORPORATE IDENTITY
- GRAPHIC DESIGN
- UI/UX DESIGN
- RESPONSIVE
- WEB DEVELOPMENT
Our Work
Ready to revolutionize your digital presence and become a case study in success yourself?
Discover the full stories of transformation and innovation with Ginger IT
